Step 1 is to reduce your risk, Step 2 is to aggressively go after the marketProduct Line Up...
Social Canary is a service provided to our customers that is customized to their specific needs. Generally the effort is based on the number of “hits” that need to be monitored over the public airwaves. That can range from tens, to billions and they need to be monitored, analyzed and then packaged up to be remediated. There are three basic product lines that are integrated to allow sharing of data and the most impact for the cost yielding a high ROI.
RisCanary ™ is the basic product. The Social Media is monitored for key issues and those high level issues that might impact the brand of the company are identified and reported to the client in real time.
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Social Canary Defence ™ is the detailed version of the base product where we monitor all hits for issues. Each of the elements monitored are available for detailed analysis looking for issues and opportunities with the ability to respond to individual social media “hits” directly.
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Social Canary Offense ™ is a process of researching the needs of the target audience using these tools. Where Defence is waiting to see what is said, in Offense we proactively post our own “hits” to gauge reaction and gain insights based on that. Surveys, marketing requirements documents, prioritization exercises and many other research processes can be initiated with this product.
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