Know what is going on...so you can respond to it.Social Canary Defence (TM)
Social Canary Defence ™ is the detailed version of the RisCanary product. In arriving at the top 5 or top 10 issues, there are up to billions of transactions that have to be analyzed. This analysis can happen at a more detailed level allowing for more insights into what the customers are saying. Every comment is a gift, and companies that are able to accept those gifts will be well rewarded.
Based on the interests of the client, each “hit” is analyzed to group it into a variety of categories:
- Positive hits
- Negative hits
- Neutral hits
- Negative hits with heavy users – they have more followers, so their words have more impact
- Geographical differences
- Degrees of satisfaction or dissatisfaction
- Detail on why they are happy or unhappy
- What do they want to see your company do to make them happy
- Are there current issues right now that need resolution – and how
- Heat seeking radar on all of the data – to prioritize where the efforts will have the most impact immediately.
This is a small subset of the analysis and is set specifically for each client under the direction of our marketing executives that have over 25 years experience in taking products to market in many different industries.