Minimize the risk!RisCanary (TM)
RisCanary ™ is the basic product. The Social Media is monitored for key issues and those high level issues that might impact the brand of the company are identified and reported to the client in real time.
Using a set of proprietary tools, we analyse the entire universe of the social media and if desired can add in any and all internally produced data (like customer surveys, complaints, Atta boys, feedback of any kind) and put it through a series of parsers, language analysers, prioritizers that have been customized based on the clients needs and hot-buttons, to drive trends and issues. Essentially, we turn the masses of data into useable information that is ready for decision making.
Although these are customized for each client, these are meant to be the top 5 or top 10 things management needs to worry about at this point in time. Doing this over a period of time allows for the development of trends. These information points are vetted by our industry leading analysts and marketing executives to provide actionable information to our clients.
The Social Media never sleeps, nor does out ability to monitor and analyse. As key issues are discovered, this product will highlight them according to the escalation procedure developed with each client. Some want marketing to handle all issues, and some CEO’s want the data directly every morning. The client sets the tone.