Market research by using the Social Media.Social Canary Offense (TM)
Social Canary Offense ™ is the outward looking product offered by Social Canary. Here we use the Social Media to provide feedback based on information you want to know. Market research, product needs assessments, trial balloons on pricing or colours, or sizes, can be put out to the Social Media looking for feedback and again, it can happen in real time.
Based on the interests of the client, we can ask the Social Media what they think about:
- The newest product features
- The older product features
- A pricing change we are thinking about
- A new recipe
- The impact of a change to a product that is being considered
- What is missing from a product
- Satisfaction on anything
- Ideas
This is a small subset of the analysis possible and is set specifically for each client under the direction of our marketing executives that have over 25 years experience in taking products to market in many different industries.